JIJIN JOSE

BEONTYME • PRODUCT 2021

Tyme - Meetings, made simple

ROLE
Product Designer
UX Researcher
TIMELINE
Jan - December
2021
TEAM
3 Designers
7 Developers
COMPANY
Kutung Design Lab

OVERVIEW

What if you could see and join all your meetings from one place?

Tyme is a unified meeting app designed to bring scattered calendars and meeting links into one clear place. Instead of switching between Google Calendar, Outlook, Zoom, and other tools, users can view, manage, and join every meeting from a single experience.

The client approached us with a clear challenge: Unify the fragmented meeting workflow and create a product that feels faster, calmer, and effortless to use every day.

I led the end-to-end product design shaping the product direction, defining the information architecture, mapping core user journeys, and designing the experience from early concepts through final delivery.

USERS

Knowledge workers managing meetings across multiple tools

Target users were knowledge workers who regularly coordinate meetings across multiple tools such as Google Calendar, Outlook, Zoom, Microsoft Teams, and Google Meet.

This includes professionals working in hybrid and remote environments who frequently switch between platforms to schedule, join, and manage meetings across teams and external collaborators.

PROBLEM

After COVID, managing meetings across apps became standard, but it also burned a lot of mental energy.

Person overwhelmed by meeting apps

After COVID, remote and hybrid work became the norm. People used multiple meeting tools like Google Meet, Zoom, Skype, and Outlook just to get through a normal week.

The problem with existing apps was that each one had its own interface and flow, which added extra cognitive load. Over time, this led to mental fatigue.

Our research confirmed this:

Knowledge workers toggled between apps roughly 1,200 times a day.

That led to 45% out of 100% feeling less productive

and 43% out of 100% feeling mentally exhausted.

SOLUTION

Tyme: no more scattered meetings

Tyme was conceived to address the everyday pain of managing meetings across tools and the cost of constantly switching just to keep up.

I proposed an “OOO” structure for the product: One Place, One Flow, One Overview.

One Place

Schedule all your meetings from Google, Outlook, Zoom, and more in a single place.

One Flow

Set up meetings across any platform in the same simple flow.

One Overview

Get a clear view of your day and time in meetings

Why “OOO” worked:

This approach aligned with key UX principles to reduce cognitive load by keeping all meetings in one place, using the same setup flow across accounts, and showing only what users needed for the next meeting.

For the team

It made the vision easy to explain, guided design decisions, and kept everyone aligned.

For the users

It lowered the mental effort of using the app. They always knew where to go, what to do, and how to see what’s next.

CORE FLOWS

Onboarding

Quick onboarding screen with clear steps that highlight key features.

Login / Sign up

Get started with one-click login, or create an account in seconds.

Sync Accounts

Quickly sync your accounts during onboarding and start using the app right after you log in or sign up.

Creating an event

Easy steps to schedule an event in Tyme, Meet, or Outlook.

Calendar View

View all events at a glance or explore them one by one.

Chat threads

Keep event conversations in one place. Share updates and suggest new times instantly.

DESKTOP

Tyme on desktop

While Tyme was designed mobile-first, many users also managed meetings from their desks during work hours. We extended the experience to web so users could stay in sync, plan, review calendars, and manage multiple meetings more efficiently on a larger screen.

The core principles stayed the same: one place for all meetings, one familiar flow for scheduling, and a clear overview of the day ahead.

Tyme desktop login and sign up view Tyme desktop upcoming meetings view Tyme desktop create event view

RESEARCH

Mapping current workflows and user frustrations

We went deep exploring how people manage schedules across multiple tools and how Zoom fatigue impacts their daily coordination and cognitive load, along with understanding user expectations for a unified solution.

The goal was to identify friction points in scheduling, event visibility, and daily coordination before defining the Tyme product direction.

Research materials collage

KEY INSIGHTS

Research findings

To understand how users currently manage meetings across multiple tools, We surveyed 30 participants who regularly use platforms such as Google Calendar, Outlook, Zoom, and other scheduling apps.

Total surveyed users: 30

78%said they switch between two or more apps to manage meetings each week.
67%reported missing or nearly missing meetings due to scattered links, invites, or unclear scheduling information.
59%said checking calendars across tools made daily planning unnecessarily time-consuming.
71%felt mentally drained by managing meetings across disconnected systems.

PROTOTYPING & TESTING

Testing and iterating with feedback!

Testing helped us understand if people could navigate the app easily, set up meetings quickly, and feel confident using one flow across multiple platforms. Each round of feedback helped refine the experience and remove friction.

FEEDBACK

Users needed clearer platform cues

Generic CTA labels made it unclear whether a meeting would open in Meet, Teams, or another platform.

Busy visuals slowed down scanning

Overlapping participant avatars added noise and made cards harder to scan quickly.

Before and after meeting card design comparison

Contextual actions improved clarity

Labels like Show Directions and platform-based join states made next steps clearer than generic actions.

Cleaner visuals improved scan speed

Replacing noisy participant stacks with simple counts made upcoming meetings easier to read at a glance.

CONSIDERATIONS

Thoughtful details beyond the core experience

Beyond scheduling and meetings, I focused on the subtle moments users experience every day that helped Tyme feel calm, responsive, and alive.

Tyme smart notification types

Smart Notification Types

different notification types based on urgency and timing, such as upcoming meetings, last-minute cancellations, directions and quick join prompts.

Time-of-Day Atmosphere

To make Tyme feel more alive and aligned with the user’s routine, the background subtly changes with the time of day.

Dynamic Time Indicator

A subtle sun-to-moon transition reflecting the passage of time throughout the day as an ambient visual detail, adding a sense of warmth to the interface.

IMPACT

Post-launch user feedback

We conducted a post-launch survey with users who had participated in earlier research and adopted the product after release.

Total surveyed users: 30

73%reported improved calendar management, citing reduced app switching and clearer event coordination.
63%reported reduced app switching during scheduling and coordination tasks.
61%reported improved clarity of upcoming events and daily planning.
69%reported lower perceived meeting fatigue, linked to fewer fragmented scheduling interactions.

REFLECTION

What I learned.

Clarity beats feature volume.

Users did not need more controls or complexity. They responded better to simpler flows, clearer priorities, and fewer decisions at the right moments.

Prioritisation creates momentum.

Over time, I became more confident in evaluating options quickly, making clearer trade-offs, and moving forward without overthinking early-stage decisions.